Product Design: Field Notes.
OBJECTIVE: Create a special edition Field Notes set (working with Field Notes representative), showing a local Chicago product launch.
INSPIRATION/STRATEGY: Field Notes for the urban professional woman. I wanted the feel of illustrated fashion designs, with an urban edge. Appealing to the demographics of the project, I centered the launch around a Nordstrom “pop up” and used social media to advertise it.
CLASS: Layout Design.