Product Design: Field Notes.

Project Brief.

OBJECTIVE: Create a special edition Field Notes set (working with Field Notes representative), showing a local Chicago product launch.

INSPIRATION/STRATEGY: Field Notes for the urban professional woman. I wanted the feel of illustrated fashion designs, with an urban edge. Appealing to the demographics of the project, I centered the launch around a Nordstrom “pop up” and used social media to advertise it.

CLASS: Layout Design.

Project Info.

Services

InDesign, Photoshop

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